Welcome!

Keith Holland Opticians is one of the UK’s leading eye care practices. Our specialist team of optometrists, led by practice owner Dermot Keogh, offers extensive experience across all aspects of eye health. All consultations are unhurried, ensuring plenty of time to focus on your individual needs. The practice uses the latest knowledge and cutting-edge technology, which is superior to most eye hospitals, and allows for thorough and detailed assessments.

We are proud to host Gloucestershire’s only dedicated dry eye clinic, providing specialised care for this common yet often overlooked condition. Additionally, we offer advanced clinics for Ortho-K, a non-surgical overnight treatment to correct vision. So, whether your requirements are focused on eye health or finding the perfect frame, you can rest assured we will meet your needs in our beautifully presented, centrally located practice here in Cheltenham.

‘If you want professional, up-to-the minute eye care, go to Keith Holland Opticians. You’re in good hands.‘ – S.K. 2025